Reykjavik Raincoats

September 2019
Project Overview

“If you don’t like the weather, wait a minute…” is the famous and alarmingly accurate phrase Icelanders use to describe their ever-changing environment. The team at Reykjavík Raincoats is passionate about creating the perfect raincoat; they have taken the proven practicality of the old fisherman-style waterproofs and created their fashionable coats.

My Contribution
There is no better place to take on this project than in Iceland itself. On a six-day trip across Iceland, I created a variety of images for their social media campaign and website. To me, it was crucial that I could showcase the high-quality fitted jackets and the mix of fashion and function. Iceland is one of my favorite places for these kinds of shoots. No matter where you go, there is always an exciting backdrop even when you least expect it!‍
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