Project Overview

Olympus is known as an innovative brand in the world of mirrorless and interchangeable lens cameras. In late 2018, Olympus released their new mirrorless camera: E-M10 Mark IIl. This campaign was all about creating emotions & stories around it. The focus was to promote its image quality, design, mobility and its intuitive operability.

My Contribution
For this project, I decided to explore the Dolomites as I am very familiar with photographing this region. It put a very fresh and exciting spin to be shooting with a new camera. As well as creating content, I wanted to involve my Followers and bring them along the journey through my stories, posts, and a takeover on the Olympus Instagram account.
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